Registration for the 1st PORCELANOSA interior design conference.
The company awarded a 10,000 euro cash prize to a project for a house built over a riverbed
The awards ceremony for the third edition of the company’s Design Contest was held on Friday, during the course of the I Edition of the Interior Design Conference, which took place at the City of Arts and Sciences in Valencia.
Porcelanosa Grupo set up its own Design Contest three years ago in order to encourage the creativity of new and future professionals. Targeting both professionals and final year students, the multidisciplinary nature of the contest has attracted professionals and students from the areas of industrial and interior design as well as architecture.
With increasingly successful results both in terms of the standard of the projects presented and the number of entrants, year after year the Porcelanosa Interior Design Contest is becoming firmly consolidated as a major event in the Interior Design sector.
For this third edition, the participating projects had to present the interior design for an open plan, loft-style home featuring natural products by L’Antic Colonial, the Group company that produces exclusive coverings and accessories using fine materials such as stone and natural wood.
This edition also projected a far more global vision of the Porcelanosa Group, as the projects also included products from some of the Group’s other companies that manufacture kitchen and bathroom equipment such as Noken, Gamadecor or Systempool.
The number of entrants has risen sharply since the first edition of the contest, which was held three years ago. This latest edition attracted a total of 309 projects, 186 in the 'Professional' category, and the remaining 123 in the 'Students' group.
The €10,000 euro cash prize for the winner in the 'Professional’ category went to River, an interior design project for a house built over a riverbed which, in addition to using natural materials – mainly wood and stone – also included a large hydraulic wheel that supplied energy.
Other notable contributions included Nohgaku, which won first prize in the Student category, as well as MLH3 and Érase una vez cuatro gigantes (Once upon a time there were four giants), which both received special mentions.
The total value of the prizes awarded stood at €18,500.
The panel of judges included top Spanish and international names from the worlds of design, architecture and interior decorating, including Joan Lao, Teresa Sapey, Tomás Alía, Isabel López, Fernando Salas or Alfaro Hofmann, with Cristina Colonques representing the Porcelanosa Group.
I Edition of the Interior Design Conference
The awards ceremony rounded off the I Edition of the Porcelanosa Grupo Interior Design Conference, the firm’s forum for debate which attracted leading present and future professionals from the worlds of design and architecture in order to analyse the sector’s current situation.
Fernando Salas, a staunch defender of the use of stone in his projects, drew an analogy between this material and human skin in order to highlight the fact that natural stone is still an ideal covering for building exteriors.
Isabel López, Vice-president of FAD and an interior designer who has worked on major projects for the hospitality industry such as El Celler de Can Roca, in Girona, discussed the importance of wood as an enveloping element that can create warm atmospheres and settings.
During his talk, designer Joan Lao expressed his belief that "the industry has to focus on design in order to overcome the current situation". He is convinced that the boom years of the past have led companies to stagnate, and as a result have lost their "creative muscle". He proposes coming up with design projects based on clearly defined concepts, together with the need to take an alterative approach to the concept of luxury, oriented more towards, health, wellbeing, balance and harmony.
Lastly, the young architect Francisco Silvestre analysed the creative process involved in any project through an analysis of his own works, during the course of a talk entitled “Five houses, a museum and a chair”.
Both the I Edition of the Interior Design Conference and the awards ceremony organised by Porcelanosa were attended by around four hundred people. The chosen venue was the spectacular City of Arts and Sciences in Valencia.